Wunderman Thompson Fund Femme Respondent Privacy Policy
The Fund Femme Programme is operated and run by Wunderman Thompson EMEA a division of WPP Brands (Europe) Limited, ("we" or "us").
Fund Femme is a global initiative to build the world’s biggest online database of women and non-binary owned businesses (“the Directory”, or “Fund Femme Directory”). The Directory, and associated questionnaires seek to record publicly available information about women and non-binary owned businesses, and then make that available publicly, aimed at making it easier for people to shop women-owned and fund a more equal economy. All data collected by us will be added to the searchable directory and made available in the public domain.
We respect the privacy of respondents to our Fund Femme questionnaire and those who ask to be part of the Directory and recognise that when you choose to partake in any questionnaire or ask us to add your details to the Directory, you trust us to act in a responsible manner with the information you provide.
This privacy policy contains important information about how we collect, use, and store any data provided by you within the survey and data we store, provided by you, in the Directory about you and your business.
What information do we collect?
We will ask you to voluntarily provide the following data about you and your business, via a questionnaire, so that we can list these details on the Fund Femme Directory. Some information is optional and is highlighted on the questionnaire. To do this we will process the following business contact information:
Name of Business or Company Name
Name of Business Owner
Social Platform IDs
Business Email address
Business Address
Business Country Location
Existing Social Media Photo
#tags to identify your business
We will also ask you if you would like to participate in our “Content Series”. If you choose to select this option, we will contact you at a future date to discuss this. When we do that, we will provide you with further privacy and release information.
How do we use the information?
We will use this information for the purposes of creating a public entry about your business in our Fund Femme Directory.
The information we store will be made available publicly in the Directory and will be publicly searchable.
In summary, we will use your personal information in the following ways, and we are also required by law to state a “legal basis for processing”, i.e. to tell you on what grounds we are allowed to use your information - this is set out below:
How we will use your personal information: To invite you to take part in the Fund Femme questionnaire
Our legal basis for processing: Legitimate interests – we use your business contact details to invite you to take part in the Fund Femme questionnaire
How we will use your personal information: To promote your business in the Fund Femme Directory
Our legal basis for processing: Consent – we only use your personal information for this purpose if you have completed the questionnaire, you are a female owned business, and you have agreed to take part in the Fund Femme Directory. Your consent is indicated by you clicking on the submit button of the questionnaire.
Do we pass your information to third parties?
We may send your personal information to other group companies (for the purposes described above), affiliates and third parties to help us process your personal information for the purposes set out in this policy.
We may disclose your personal information if we or any of our assets are the subject of a sale or similar corporate transaction. We will ensure that the third parties who receive your personal information are required to keep it confidential.
We may disclose personal information to third parties when we reasonably believe we are required by law, and in order to investigate, prevent, or take action regarding suspected or actual unlawful or otherwise prohibited activities, including, but not limited to, fraud.
Where do we send your information?
We are a global company and therefore we may transfer your personal information to countries around the world including the US and other countries outside Europe. We will, where the country to which your data is transferred has not been found to provide an adequate level of protection, put in place appropriate safeguards (we use standard contractual clauses) to ensure your information is protected.
How long do we keep your information?
Where we store your information to invite you to the directory, we will retain this information for a period of 1 year.
Where you have completed the questionnaire, agreed to be part of the Directory, and your details have been published in the Directory, we will keep this information in the Directory for the duration of the Directory operational life, or until you ask us to remove this, and always within the limits as specified by Privacy Law.
How do we protect your information?
We take appropriate measures to ensure that your personal information disclosed to us is kept secure, accurate and up to date and kept only for so long as is necessary for the purposes for which it is used.
Your rights
You are entitled to ask:
for a copy of the personal information we hold about you, and details about how we are processing your personal information;
to have any inaccuracies in your personal information corrected;
to have your personal information erased, or for our use of it to be restricted (for example, if your preferences change, or if you don’t want us to send you the information you have requested).
Please contact us using the details set out below if you would like to exercise any of these rights.
You also have the right to make a complaint to the supervisory authority if you’re not happy with how we’ve handled your personal information. In the UK, the supervisory authority is the Information Commissioner's Office (http://www.ico.org.uk).
Accuracy of Information
When we add you to the Directory, we will do this as you have consented to, and asked us to upload the data you have provided to us. It is your responsibility to ensure the accuracy of the information you provide to us, that you are legally entitled to provide us with that information (and to sign up to the Directory on behalf of your/this business), and that doing so will not infringe any local laws that may impact you as a business. Please ensure you check the information you provide us with carefully.
Likewise, it is your responsibility to let us know of any changes to your information, such as address change, or ownership change.
If you notice an issue with your entry, or want us to update the information, please contact us here: fundfemme@wundermanthompson.com
How to contact us
If you wish to exercise any of your rights in relation to your personal information or if you have any queries about how we use your personal information, please let us know by contacting us at the following address:
fundfemme@wundermanthompson.com
Changes to this privacy policy
We review this privacy policy on a regular basis to ensure that it is up-to-date with our use of your personal information, and compliant with applicable data protection laws.
We reserve the right, at our discretion, to revise this privacy policy at any time.