We believe our economy should represent us.
Yet, despite making up 50% of the population, only 33% of businesses are owned by women.
Where we spend our money matters.
Yes, big banks and venture capitalist firms have lots of influence. But together, so do we.
By thinking more consciously about who we support when we shop, we can give underrepresented businesses the confidence and cash they need to thrive.
LET’S MAKE CHANGE
Thought up by the team at Wunderman Thompson, Fund Femme isn’t a one-off stunt.
It’s a genuine, long-term commitment to tackling the inequality in our economy.
We’RE creatING the largest directory of non-binary and women-owned businesses* in the WORLD.
To make it easier for you to find and shop at them.
Keep an eye out for our badge on websites, social channels and shop fronts to know when you’re funding femme.
We’re also sharing the stories of these ambitious entrepreneurs, giving them a global platform to talk about their experience and spread their wisdom to inspire other aspiring femme founders to take the leap.
*Anyone that identifies as a woman is a woman.
3%
Only 3% of funding goes to women-owned businesses
27%
Investment in female founded start-ups has dropped by 27%
53%
53% of global corporations have women in decision making roles
What qualifies as a femme business?
More than 50% owned by women or non-binary people
OR
More than 50% of shareholders are women or non-binary.
We're still growing!
Are you a non-binary or women-owned business?
Or do you know one?
Nominate to be added to our directory.